FALL FESTIVAL 2016
Asian Heritage Month at NYU is held annually on April in celebration of Asian and Asian-American culture. As the Asian umbrella organization, AHM hosts events in collaboration with Asian-interest clubs and one of the biggest events of the semester is Fall Festival which invites clubs to table and host a variety of activities for attendees.
WHAT
NYU Event
WHERE
New York University
WHEN
April 2018
MISSION // Fall Festival is another collaborative event hosted by Asian Heritage Month at NYU. What once was called Mid-Autumn Festival has been changed to Fall Festival in an effort to be more inclusive.
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The numerous logos on the banner represent all the Asian-interest clubs involved in the success of the event, as well as the incredible sponsors who have supported our cause.
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CONCEPT // Fall colors are used to emphasize the theme and red is minimized to reduce East Asian-specific associations. Although so, mooncakes and lanterns are still used to emphasize some Asian symbols—in the future, other symbolisms could be utilized to veer away from East Asian stereotypes.
SPONSORS
The sponsors that offered us vouchers to raffle did not provide us a design or physical cards. Thus, I designed vouchers to match the theme of Fall Festival but also reflect the brands.
